UP, the new airline brand of the Israeli national airline company, EL AL, performed its first flight from the Boryspil airport (Kiev) to the Ben Gurion Airport (Tel Aviv) at 22:55, Kyiv time, on March 30. The flights are operated on a Boeing 737-900ER airplane. The airplane, which has 180 seats, was 92% full on the first flight from Kiev, the press office of the airline company announced.

From now, all EL AL flights from Ukraine to Israel will be operated under the UP brand. The minimum cost of a ticket is USD 99, including airport fees.

UP will operate seven weekly flights on the Kiev-Tel Aviv route from March 30 and increase the number of weekly flights to 11 on June 29.

UP offers two service classes on its flights: Economy Class and Economy Class Plus. Customers can select and pay for only the services they wish to purchase.

UP offers two types of tickets: the UP Basic Ticket (the basic ticket on which passengers pay additional fees for services, such as baggage, seating, inflight refreshments and more, depending on what they choose) and the UP Smart Ticket (a ticket that includes a wide variety of services and flexible ticket conditions).

UP is an aviation brand founded in November 2013 by EL AL. UP began operating budget flights from Israel to five destinations in Europe - Kiev, Berlin, Budapest, Prague, and Larnaca - on March 30, 2014. In total, it operates 50 flights per week.